How to create a cover for your ebook?
Designing a good cover for an ebook, contrary to appearances, is not easy. There are many factors to consider. I will try to introduce you to some of the most important rules and give you tips that will definitely make the task easier for you. So, one by one.
You need to know the content of the ebook
If you make covers for your ebooks the matter is obvious. However, if these are other people’s ebooks, you absolutely must read the content.
You need to know who the ebook is addressed to, i.e. know the target group, the so-called target.
Let’s assume that this is an ebook about growing flowers. But whether it’s a book for gardeners, average people, beginners or advanced, for people who are interested in growing plants outside or inside, etc., it’s a book about growing flowers.
One of the most important principles of graphic design is the arrangement of elements on the cover so that the message is clear, clear and easy to read for the recipient. It is not only about the proper arrangement of all elements, but also about the balance and proportions between these elements. The right layout and size selection helps to improve the reception of content and influences whether the recipient understands our message.
How to do this?
– Arrange the size of the elements according to their importance. A simple example: the main title should be the largest.
– Select colors that stand out, but do not “bite” with each other, they only harmonize.
– All elements must work together and form a whole. You can’t get the impression that something “dropped” here from another fairy tale 🙂
And now it’s time for more practical tips.
If you don’t know where to start your ebook cover design
Go to the bookshop’s website and look at the book covers of your category. This should give you an idea of where to go when creating your own.
The less the better
Clean and clear cover is associated with the so-called “upper shelf”. The higher shelf”. But of course everything here depends on the subject, e.g. the cover of a children’s play book can be very colourful and have different ornaments. But everything in moderation. Sometimes you may want to “put on” a cover a mass of different elements: photos, title, subtitle, second subtitle, third …. stop. stop when your customer looks at you. When your client looks at the cover, he or she must have something to “catch the eye”. This means that there should be one main element, e.g. a photo or a title (it can also be one highlighted word).
Do this test: show somebody your cover for 3-5 seconds. And ask what he has noticed. Listen carefully to the answer, because if someone really tells you what you wanted to show, it means that it is ok. Also, ask how he thinks and what this book is about. And here the next point is very important.
The cover of ebook must be absolutely associated with what is inside
This is especially important in the case of electronic products (e.g. ebooks), where the customer cannot take it physically in his hand and look at it. If you have a book about flowers, and on the cover you have the interior of the apartment (the flowers are there, but they are there but in the distance and not much), then at first glance someone will think that it is a book about e.g. interior design.
The cover of ebook must attract attention
It’s hard to define. I suggest that you go to the bookshop’s website and pay attention to which covers attract your attention. Then consider why? Look at compositions, colours, photos. Or maybe the cover doesn’t have photos? I recommend visiting a bookshop, e.g. Amazon, where you will find many more interesting covers.
Take care of the composition
What does it mean? It’s as if you were arranging a bouquet of flowers. Let’s assume that you go to a meadow, collect flowers and put them in a vase. You don’t throw them in as it flies, but you compose: by colour, according to the length, you try on what will be inside, what outside.
You have to compose the cover in the same way. First, prepare your texts: title, or subtitle, author and photo or photo. For now you can have a dozen or so different photos. This will give you the opportunity to adapt. Play with them, ally the different, frame, increase, decrease. See how it looks best.
Attention to increase: the photos should not increase above 100% because they lose their quality, they become pixeled, blurred.
If you are making a cover that will be used only for the Internet, then the resolution of the photo should be 72 dpi. (for printing 300 dpi).
Coming back to the composition, it should be clear and easy to read. Use good spacing, differentiate the fonts between the author and the title, choose the colour so that it is legible. And remember that the elements should be evenly distributed and not “fly” on the side without order and composition. Also be very careful to use bevels on the page. These are very distinctive elements and you have to use them very carefully.
Select fonts very carefully
First of all, they must be legible. If someone has problems with reading, they will certainly not be encouraged to buy. In this case the rule also works: the simpler the better.
Use colours with moderation
Match them carefully, try different combinations before you decide. Do not use, for example, a red title on a blue background, as this is not readable. Remember that the whole thing should be pleasing to the eye and easy to read.
Note: create a catchy title. People buy books because they have a good title and a nice cover. The title should be captivating, interesting and interesting. Fulfil some customer’s need.