How to create effective viral content
Thanks to advanced tools such as video, you are able not only to create a positive image of your company or brand, but also to provide users with what they most often look for on the Internet, i.e. entertainment.
What is viral marketing?
Viral marketing is a form of Internet marketing that works on the same principle as a virus. The point is that the specific information you publish should be so intriguing and attractive for Internet users that it will spread spontaneously in the shortest possible time by the power of as many people as possible (of course of their own free will), without the use of advertising resources from your side.
Users promote material found on the web or sent by someone just because they like it and claim that it is worth the “find” to be seen by a larger number of people. Such action is sometimes more effective for a company than a simple advertisement that is conveyed by the medium, and not by someone who is close to us and we have confidence in it.
Advantages of using viral marketing
Each communication action planned by you is intended to bring you closer to the main objective planned earlier, or to achieve a specific objective. Using the possibilities of viral marketing, you have a chance to achieve several goals at the same time. One of them may be to gain or maintain trust in the brand and strengthen its position in the consciousness of its recipients. As a goal you can also specify the number of visits to your website, completed forms or obtained e-mail addresses.
Effective viral content – how to create?
When preparing to create viral material, you should prepare a strategy of your actions in advance and specify exactly what goals you want to achieve. It should not be forgotten that Internet users are a huge group of individuals, which, however, can be assigned to appropriate targets. Remember to make sure that the viral content scenario is appropriate for a given target group and consistent with other elements of the brand message.
Viral marketing may also become an element of a teaser campaign, in which it is not immediately known where the idea is from and what it is all about. It usually consists of two parts – the first one is to make the user interested in his or her everyday life, while the second one gives the right message. After creating the material, it should be placed in strategic places on the Internet and shown to the world. In order to increase the film’s impact power, discussions about it should be initiated and stimulated.
How to promote viral content on Internet?
The most popular places where you can run a viral campaign are blogs, social networking sites, mailing lists, video services or instant messengers. The most attractive include Youtube, Google Video. When you add material to these places, you should then distribute it on social networking sites, starting by adding a video link to your own profile.