Effective and cheap advertising on Facebook
Most newcomers make the same mistake in setting up their first campaigns. Almost everyone thinks that the more people see their advertisement, the more customers they will have. The more random people see your ad on Facebook, the higher the cost. That’s why the advertisement has to be targeted as closely as possible, i.e. to a narrow but interested in your product group. If this happens, you will have a high CTR of advertising, and thus, your advertisement will not only be effective, but also cheap.
If you are a person who understands how the CTR affects the cost of advertising, you don’t have to read this article any more. However, if you do not know what I am talking about, or you spend a lot of money on advertising and the results are not satisfactory, read on.
How to reduce the cost of ads on Facebook?
In order to reduce the costs of ads on Facebook, you need to determine what factor makes them high and definitely improve its parameters. In the case of advertising on Facebook, we are dealing with PPC settlements. Pay per click (PPC) is a type of online advertising whose key role is to pay per click (link, banner), not per click, so the more people click on your ad, the more you will pay in total. On the other hand, this type of ads will save you a lot of money, as long as you know how to set up such an ad.
So let’s take a look at what costs ads on Facebook. Since you pay per click, you want to reduce the cost of each click as much as possible. Theoretically, you can set a very low cost per click. However, if you do this, you will be far behind the competition.
So what can you do?
The CTR indicator is responsible for the price of each click. The higher the price, the less you will pay. So let’s analyze what the CTR is.
CTR of an advertisement is an element that shows us what is the click-through rate of an advertisement. The higher it is, the better for you. The average CTR of ads is 0.5%. If you make yours higher, Facebook will reward you for this and reduce the cost of each click.
How do I increase the CTR of my Facebook ads?
You need to make your advertisement as popular as possible. In other words, you should download as many people as possible who click on it. That’s where the word “interested parties” plays a major role. Many newcomers, following the advice of a pseudo advertising guru, insert controversial pictures and texts into the advertisement in order to download a lot of traffic. This works, of course, but it’s a serious mistake in PPC advertising when we have a tight budget! What happens to you after a lot of traffic when you have to pay for it, and the only effect you will get is just a click on the advertisement out of curiosity?
It is known that people like controversies, so everything that is noisy will always attract them. It will look completely different if you download a lot of traffic, but people interested in your product. Not only will you increase your CTR and reduce your costs, but you will also attract potential customers.
Once you know what the CTR indicator is, it’s time to increase it. To do this, your advertisement must be attractive to your audience. Several factors influence this. The most important factors are the photo, title and content that you choose for your advertisement. If it is unsuccessful, the ad will overestimate your money. However, before you choose photos, title and content, you need to create a client avatar to which you will direct your advertisement. It may sound complicated, but if you learn how to choose an avatar, photos and title for your ad, it’s really easy!
Is effective and cheap advertising on Facebook possible?
Of course, yes! Provided that you get to know all the tricks used by the world’s biggest companies and start using them in your own business!